In terms of popular culture, important in a society that emphasizes the enjoyment of life, Philip Cornwell-Smith’s Very Thai: Everyday Popular Culture (2006) is a delightful read and a wonderful roadmap to diverse elements of Thai Popular Culture.
http://books.google.co.th/books?id=XaRtAAAAQBAJ&pg=PA520&lpg=PA520&dq=%22very+thai%22+book&source=bl&ots=wDY4DEHw1E&sig=NQtSLoRT4QOldYmEGHirG6v7g50&hl=en&sa=X&ei=BYKYUo7gA8HkiAfEp4D4Bw&redir_esc=y#v=onepage&q=%22very%20thai%22%20book&f=false
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