A twenty-year veteran of Thailand, Philip Cornwel-Smith recently released the second edition of Very Thai, a celebration of Thai pop, retro, street and folk culture. The re-release covers the many cultural changes that have swept through Thailand since the first book hit store shelves to considerable success nearly a decade ago.
Through vivid photographs, sharply rendered illustrations and insightful observations, the author pinpoints some of the biggest changes he’s witnessed over the years. One of the most dramatic changes, Cornwel-Smith notes, is the way politics has come to infuse daily life in Thailand, from fashion to soap operas.
The new edition features more than 200 striking images and four original chapters, including a fascinating exploration of the rise and global popularity of the retro ‘Thai Thai’ culture. “Magical tattoos, herbal whisky, Morlam folk music and street food have evolved from low-status taboo into mainstream trends with export appeal,” the author says. What’s more, Cornwel-Smith notes, is that Thai pop culture itself, long dismissed by traditionalists as urban trivia, has acquired social legitimacy and is regularly celebrated int eh media, at museums and at galleries in Thailand and elsewhere.
Most intriguing is his in-depth exploration and explication of quirky Thai icons, historical events and traditions, including the Japanese motor-rickshaw’s transformation into the tuk-tuk, rock’s morphing into festive farm music, the colour-coding of weekdays, floral truck bolts, taxi altars and drinks in bags.
And yet it’s the youth of Thailand that continues to astound the author: “Thais have become the world’s leading users of social media, intensifying their culture of personal networks and relishing online freedom.”
Fah Thai is the Bangkok Airways inflight magazine