• Acclaimed bestseller that explains the perplexing charms of Thai life.

• Definitive source on Thai pop, trusted by locals, experts, media, students
and visitors.

• Iconic style book for designers, authors, artists
and curators.

 

This pioneering celebration of Thai pop and streetlife has been totally revised to reflect the dramatic changes in Thailand. With a contemporary eye and two decades’ experience, the author delves beyond the Thai clichés to reveal the casual, everyday expressions of Thainess that so delight and puzzle, from floral truck bolts and taxi altars to buffalo cart furniture and drinks in a bags. Full of savvy insights into the impromptu creativity behind the exotic image of Thainess. Like no other book, Very Thai captures the quirky vigour of the Thai street. 

 

70 Chapters • 320 pages • 591 Colour Photographs

Foreword by Alex Kerr • Afterword by Pracha Suveeranont


Very Thai Blog
November 11, 2014

Thrilled to BITS

 

Staying true to type. BITS MMXIV – Bangkok International Typographic Symposium is happening on November 15 & 16 at BACC, plus a workshop day on the 14th. Speakers from local and international foundries tackle letterform issues from glyphs and the digital landscape to femininity in printing and typography as social activism.

Get inside the loop – go along.

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BITS

BITS MMXIV International Conference
15 – 16 November 2014
BACC

—————

15 November 2014

Wee Viraporn
10.00 -11.30 am.

“Reflecting myself, according to others, through type”

To compare my relationship with type to a person, it is like having a very good friend. He’s been around me since before I became an art student. Even though we haven’t become best friends or business partners, he has always been there for me whenever I need help or need someone to play with.

In this experimental project, I will ask this friend to help me with expressing myself, according to how other friends see me.

—–

Catherine Dixon
11.30 -12.30 am.

“Hands-on: typography as social activism”

With more and more of modern daily life now managed for us digitally, so a converse fascination with the analogue in typography and lettering practice has grown, especially in relation to letterpress printing. So great is current designerly enthusiasm for such hands-on approaches that many educational institutions are now seeking to reinstate letterpress technologies alongside their digital contemporaries. This talk explores the social potential of engaging with typography in this hands-on way, from both a UK educational perspective and beyond – featured projects including a workshop in a Brazilian slum where an old press is helping to build community, and the vibrant political activism evident in design studios in Buenos Aires and Barcelona.

—–

Julius Hon-Man Hui
2.00 – 3.00 pm.

“In between the East & West: Dalton Maag’s Chinese type design”

Those are challenging years to people at Dalton Maag – they have been worked out giant size font projects that cover almost all the scripts in the world, notably the Nokia Pure, HP Simplified and Intel Sans.

Chinese is one of the most challenging scrips for DaMa people – huge character set, complex structure, loose system, a completely different aesthetic to western type, and lot of different industrial standard to fulfil.

Font developer and Chinese script project lead Julius Hui will share DaMa’s experience in tackling Chinese script’s design problems, including many the many perspective of Latin-Chinese matching, which should be the very first time to most BITS audience.

—–

Danh Hong
3.00 – 4.00 pm.

“Khmer UI font for Small Device”

UI font is designed to reduce the overall body height of text, and allow Khmer to have descender and ascender-lines closer to other scripts. It also allows their use in UI components where vertical space is a premium.

—–

Bruno Maag
4.00 – 5.00 pm.

“Type in a digital landscape”

The presentation explores how the tone of voice of a typeface can be expressed in a medium that has broad parameters, asks how technology hinders or assists the reproduction of fonts, and asks if fonts can be responsive.

The discussion topics are set against a background of Bruno Maag’s experience creating fonts for digital usage as far back as 1995, and Dalton Maag’s more recent experience working on projects with Ubuntu, Nokia, Intel and HP.

—————

16 November 2014

Roger Black
10.30 – 11.30 am.

“Your type is your brand”

Business people still think tat their products and services are their brands. A little industrial design, a little packaging, and the brand emerges. But in the new information economy, services are digital, and products are displayed on flat screens, with type. Customer experience becomes user experience. Content is king. So that makes design . . . queen?

Considering the amount of interaction with customers that involves fonts, it’s a wonder that more enterprises have not invested in unique typefaces. Custom fonts. Most still make do with the great number of typefaces available in the analog world. It’s possible to create an individual look in print, on products, in stores and advertising, but only a fraction of the the fonts are available as web fonts. So we see a lot of Georgia and Verdana . . . and Arial.

Roger Black talks about some of the history of type branding. He recounts case studies in publication design, where a particular voice and personality has been achieved through a typeface or typographical style. He shows examples of custom fonts used for an entire brand—from the logotype to the digital UI. And finally he takes up the issue of Unicode type branding, where the design has to combine glyphs for Latin, CKJ, Hindic, Arabic and the so-called minority scripts.

A brand, it’s been said, is what people think of you when you are not there. Black shows how type branding can endure.

—–

Thanarat Vachiruckul
11.30 -12.30 am.

“From user to producer”

Although, trial and error experience is an old story that have been told many times over in type design field. This version will be slightly different in his own right. From choosing and applying fonts to the layout to designing and publishing his own fonts worldwide; the story of a Thai type designer who utilizes research and knowledge in creating fonts and turning them into a full-time business as a partner of Katatrad Foundry. The stuffs along the way are always more interesting than the outcome.

—–

Georg Seifert
2.00 – 3.00 pm.

“Why does Glyphs support Thai?”

The story why I started making Glyphs, why it was easy to support Asian languages and what I learned on the way.

—–

Piyaluk Benjadol
3.00 – 4.00 pm.

“The Story of Yaw Ying (ญ): How Learning Alphabet relates to Thai Femininity Discourses?” แกะรอย ญ หญิง: การเรียนรู้ตัวอักษรสัมพันธ์กับวาทกรรมความเป็นเพศหญิงของไทยอย่างไร?

This design research explores 114-year history of one letter out of 44 Thai alphabets, Yaw Ying (ญ), in pre-school alphabet primers as the main visual resources. As a language learning tool before we can read, write, or speak, we become familiar with each letter by memorizing its shape, the sound of its pronunciation, its accompanying word, and the image illustrating the meaning of the word. Occasionally, the rhyming words are attached in order to make them easy to be learned by rote. The relations between texts and images, as verbal and non-verbal codes, in these Yaw Ying (ญ) learning tools lead us to understand how these design artifacts construct the meaning of women through their visual representations. The in-depth investigations of Yaw Ying (ญ) primer pages along with other graphic design works, such as posters, book covers, and advertisements, reveal patterns of paradigmatic and syntagmatic relations of visual languages representing social discourses about Thai women. Considering this design research as a case study, its process of visual deconstruction can be used as a model for designers, design curators, or design educators to understand how other design artifacts contextually related to cultural and social issues.

—–

David Carson
4.00 – 5.00 pm.

“Trusting Your Own Intuition”

How to be truly original and deliver your best work while having fun doing it. Where to find an inspiration and how to convert it into your work. This lecture is a fly over tour through out personal archive of his own work. David will share his experience on how to push yourself to the limit and still make the work enjoyable. He will unveil the work process that delivers the visual sensation that we all know. The audience will get to hear the in depth explanation on why things look the they way they are.

 

 

Posted in: Blog,

Tags: #academic #BACC #book #culture #design #events #international #Thailand 


November 10, 2014

Thaipography

“To loop or not to loop? That is the question typographers face when making a new Thai font. It’s a design decision, but one that twangs a tension in Thai identity.”

My article in the November issue of TheMagazine by the Bangkok Post covers the surprisingly controversial topic of typography in Thailand. On newsstands now.

Thaipography image by Anuthin

here&now-issue11-adjusted layout

Posted in: Blog,

Tags: #culture #design #magazine #Thailand #tradition 


November 10, 2014

The Beauty of Banality

What an inspiring presentation. Thais, often from outside Bangkok, are increasingly turning to inspiration from the everyday popular culture around them. Pitupong ‘Jack’ Chaowakul, the founder of Supermachine Studio, gives this TEDx Chiang Mai talk about his firm’s solutions in architecture, events and civic design from Thailand’s vernacular culture.

Screen Shot 2014-11-10 at 12.37.39 PM

http://www.youtube.com/watch?v=ZD3f94q_uO0

 

Posted in: Blog,

Tags: #Bangkok #design #popularculture #streetlife #Thailand 


November 7, 2014

Morlam goes Mainstream?

Screen Shot 2014-11-10 at 1.59.39 PM

Isaan’s pop-folk music has broken the barriers of class, language and ethnicity to become a staple of Bangkok arty parties and a ‘discovery’ on the international World Music scene.

I cover the cultural shift of morlam in Very Thai. Meanwhile, this infectiously rhythmic regional music has become the subject of a major new exhibition at the Jim Thompson Art Centre in Bangkok.

Here’s a major article about the exhibition in the Bangkok Post:
Morlam’s Mass Movement

http://www.bangkokpost.com/lifestyle/music/441917/molam-mass-movement

 

 

 

Posted in: Blog,

Tags: #Bangkok #culture #exhibitions #Isaan #jimthompson #music #newspaper #Thailand 


November 1, 2014

Thai Indy: Statement or Style?

Talk at Bangkok University’s International College on 5 Nov 2014, 12.30-2pm

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Thailand’s ‘indy’ subculture now spans two decades. Its impact on film, music, fashion, media and the arts have been tracked throughout by writer/editor Philip Cornwel-Smith, in Bangkok Metro Magazine, Time Out Bangkok guidebook and his book Very Thai: Everyday Popular Culture. The ‘From T-Pop to Indy’ chapter from Very Thai was reproduced in a book by MTV about Cool Asia; the chapter’s revision in Very Thai’s 2nd edition shows how indy has changed over time. In this talk, Philip addresses the status of Thai indy as a cultural movement, and questions whether it has declined or matured.

The talk is in Lecture Theatre 762, Top floor of building 7 above BUG (Bkk Uni Gallery), reached by the entrance off the intersection of Kluaynamthai with Rama IV Road.

It’s open to the public but within a fixed student time slot, so it’ll start promptly. See you indie fans there!

BU_CREATIVE

Posted in: Blog, Events,

Tags: #academic #art #Bangkok #events #indy #talks #Thailand 


October 13, 2014

Creative Bangkok 2014

Creative Bangkok logo

Very Thai Thai: How Pop Became Heritage

Philip Cornwel-Smith will speak at the Creative Bangkok international symposium on October 15.

His talk will look at how streetlife, everyday pop and even some cultural taboos have gone mainstream and even become regarded as heritage. The Creative Bangkok event runs Oct 12-17 with 50 talks, 10 workshops, 6 creative team challenges, and related events. Philip will  speak on Oct 15, the day focusing on Creativity in Tourism and Heritage. So the talk will be held at MuseumSiam in the old town at 1.30pm.

Other speakers are from Google, Nasa, Walt Disney, Le Cordon Bleu, duPont, Cirque du Soleil and dozens of other Thai and international companies and organisations.

http://creativebangkok.org

Creative Bangkok Speakers

 

Posted in: Blog, Events,

Tags: #Bangkok #culture #design #international #talks 


September 28, 2014

Very Thai, Very Volatile

20 Years of Change in Popular Culture

Illustrated talk by Philip Cornwel-Smith,
author of Very Thai: Everyday Popular Culture

at Bar Luna, below Casa Luna, Jalan Raya Ubud, Ubud, Bali +62-361-971 605

29 September, 7.30pm-9pm, free entry

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Bangkok-based British writer Philip Cornwel-Smith will give an illustrated talk about the dramatic transformations in Thailand he has witnessed as author/editor of Bangkok Metro magazine, Time Out Bangkok guidebook, and the influential bestselling book Very Thai: Everyday Popular Culture (www.verythai.com). Instead of the sensational oriental clichés, he views Thai ways through the lens of its hybrid pop, social tensions and quirky urban culture. There’ll be time at the end to discuss how Thailand’s transformation compares to Bali.

Recent upheavals in Thailand have brought world attention to new stories as ordinary people express themselves and as Bangkok went chic and became the most visited city on the planet. The tropical rural idyll has urbanized and globalised, and taboo things gone mainstream, from yaa dong tonic whisky to magical tattoos. Yet everyday life in Thailand continues to beguile with its wacky hybrids, sense of fun, and unexpected quirks.

A resident of 20-years, Philip Cornwel-Smith has had an insider vantage point to see these changes. His book Very Thai, now in an updated and expanded 2nd edition, has become to the go-to reference and style guide on Thai popular culture.

Very Thai is published by River Books. Copies will be on sale, which Philip can sign.

verythai.com has full details and streams social media by followers of the book using #verythai on Twitter, Facebook, Tumblr and Instagram.

Philip can be contacted via verythai.com , phone +62-821-4444 2022

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Posted in: Blog, Events, Uncategorized,

Tags: #events #Indonesia #international #talks #Thailand 


September 2, 2014

Very Thai talk in Bali

Philip Cornwel-Smith to speak in fringe event around Ubud Writers & Readers Festival 2014

Ubud writer fest 2014

The author of Very Thai will talk about the book and the current situation of Thai popular culture in Bar Luna at Casa Luna, Jalan Raya Ubud, in the cultural centre of Ubud on the Indonesian island of Bali. The talk will be on September 29 at 7.30pm and copies of Very Thai will be available for sale and signature. The talk is behind held by the organisers of Ubud Writers & Readers Festival, which starts a few days later on Oct 1-5.

For festival details see http://www.ubudwritersfestival.com

Posted in: Blog, Events,

Tags: #book #events #Indonesia #international #talks 


August 31, 2014

Very Thai given by TCDC to speakers at Creativities Unfold 2014 symposium

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Nine top design gurus receive the book as a welcome gift by TCDC (Thailand Creative & Design Centre) at the 2014 edition of its Annual Symposium Creativities Unfold on 30-31 August 2014. The speakers were:

Patricia Moore (Moore Design Associates),
Koichiro Tanaka (Uniqlo’s global digital campaign creative),
Jan Chipchase (Studio Radio Durans),
Jinhyun Jeon (senses design expert),
Daan Roosegaarde (Studio Roosegaarde),
Edward Barber (Barber Ogersby, designers of 2012 Olympic torch),
Koert van Mensvoort (Next Nature Network),
Krating Poonpol (Disrupt University),
Patrick Waterhouse (editor, Colors magazine)

“Out of all the conferences I’ve been to over 15 years this is the best, most useful welcome gift I’ve received,” remarked Jan Chipchase, who endorsed the book as “A must-read for any trend or research agency that wants their team to better understand Thailand.”

Very Thai has also been presented by TCDC to speakers at some earlier Creativities Unfolds symposiums.

Posted in: Blog, Events, Reviews,

Tags: #Bangkok #design #endorsements #events #international 


August 16, 2014

verythai.com Website Goes Live

Screen Shot 2014-03-05 at 19.23.21The interactive website verythai.com goes live, with full information about the book Very Thai and its many related events, talks, exhibitions, reviews, features, videos and documentary coverage.

Very Thai has had unprecedented involvement and loyalty by its readers for a book on Thailand. To repay that fanbase, now the author offers ways for the public to engage with the book online. You can interact with the VeryThai world in various ways, with live streaming from social media onto the ‘Social’ page of the website. You can post through the Very Thai fanpage on Facebook, tweet using the #verythai hashtag, and post pictures on Instagram using the #verythai tag. All these will stream live through verythai.com. Readers can also post reviews of Very Thai that will appear under Reader Reviews in the Reviews page of the website. You can also send in updates to the author, and suggest topics for future versions of Very Thai and related new books.

Posted in: Blog, Events,

Tags: #events #launch #Thailand